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DSG International reports record Christmas sales

DSG International (the owner of the Dixons, Currys and PC World product brands) has today revealed record Christmas trade with like-for-like sales up 8% on the same period last year. After a couple of disappointing retail trade updates over the last few days it seems that we are back on to the positive path with the DSG International reporting sales of a TV and computer every two seconds in the 12 weeks ending 9 January!

Analysts had expected a strong performance from the company's Nordic operation, which saw like-for-like sales up 18%, but it is the UK and Ireland operation which has surprised many people. There had been concern that reduce disposable income in the run up to Christmas would hit the electronics market harder than many purely and simply because of the cost of items. These high ticket items tend to be the first crossed off the list when money is scarce and spending needs to be reined in.

While there is no doubt that the four-year plan to save £200 million in costs from the operation is starting to impact upon the bottom line, there would appear to be demand for the company's products even in these most difficult of economic times.

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