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Incomes Must Rise to Maintain Normal Lifestyle

It has been estimated that the average family will have to earn an extra £9000 per year in order to maintain normal standards of living, compared to before the outset of the financial crisis.

This means a couple who both work and have two children would need a joint income of £37000 to be able to afford normal food, clothes and leisure activities. These revelations come after a report published by the Joseph Rowntree foundation, and mean families’ need to earn a third more than they would in 2008 to enjoy the same standards of living.

The rising costs of childcare and food as well as changes to tax and Government credits mean that families with children have been hit harder than anyone. More teenagers have also been forced to buy a first car, often at the parents’ expense, after major cuts were made to public transport. All this has meant that an extra 3 million people are thought to be going without essentials than in 2008.

Donald Hirsch, co-author of the report explains: “People are being more modest about what they think needs to be spent on participating in society, but this thrift has been outweighed by rising costs".

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