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Consumer confidence remains unchanged in April


UK consumer confidence remains at its highest level in more than 12 years, according to market research company, Gfk.

The data from Gfk shows monthly consumer confidence remained unchanged from March to April. People were no more or less optimistic about the future than they were last month, which is rare for the time leading up to a general election when the future of the country can look uncertain.

Gfk also found that people are more optimistic about the future of the economy than they are about the future of their own personal finances, which could be a result of the Conservatives election campaign focusing heavily on the strength of the UKs economy. Labour has ran their campaign focusing on the people of Britain being stuck in a cost of living crisis, which could have also had an effect on peoples outlook. Both parties remained deadlocked in the opinion polls with less than a week to go till the general election.

Nick Moon, managing director of social research at GfK said:
"The government goes into the election with the final Consumer Confidence Barometer offering mixed fortunes.
"On the one hand, there is no continuing momentum -– the index has not risen since last month -– while on the other hand the index is standing at a far higher point than when the government came to power."

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