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Trinity Mirror signals end of advertising slump

As the UK recession began to worsen in 2008/2009 it became apparent that companies were significantly reducing their online and off-line advertising budgets. This led to significant problems for media-based companies such as Trinity Mirror, the publisher of the Daily Mirror newspaper, and indeed there were concerns that some of the U.K.'s major media groups would struggle to survive. However this week's results from Trinity Mirror seem to indicate that the worst could be over for the UK advertising sector and blue skies could be just around the corner!

The company has confirmed that while 2009 was a dreadful year for the advertising industry there were signs of recovery in the latter part of 2009 and the early part of 2010. Indeed the company has revealed it is looking to "reinstate dividend payments" which were cancelled when the company needed to retain as much funding as possible. This is a very positive sign for the industry and Trinity Mirror itself, something which was reflected in the rise in the share price.

It is starting to emerge that the UK economy has formed a base from which growth could be forthcoming as long as there are no further financial upsets such as the Greek debacle in the short to medium term.

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