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Is the Conservative party still the nasty party?

Since it became apparent that Gordon Brown was on the verge of calling an election the Labour spin doctors have been trying to paint the Conservative party as the nasty party. Historically the Conservatives have reduced social security payments and ultimately been seen to favour those in the higher tax brackets and those in business. However, there is a feeling that the party has softened somewhat and is now looking to appeal to a broader spectrum of voters. But how long will this last?

It has become apparent over the last few weeks that the softly softly approach from David Cameron was not working and the reintroduction of the Saatchi advertising agency is a blast from the past. The party has now gone on the attack with regards to the economy, government finances and ultimately Gordon Brown's record in office, something which is starting to pay dividends amongst UK voters.

There has been little or no mention of reducing Social Security payments by the Conservative party, something which would obviously be a negative with many voters. However, it is known that David Cameron is keen to get more people back into work, to reduce dependence upon the state and ultimately reduced the ever-growing social security budget which has spiralled out of control.

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