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Asda cautious on UK consumer market

Asda, the UK's second-largest supermarket operator, has today reported slowing sales and a reduction in the company market share. The company operates over 350 stores throughout the UK and has a very close eye on the UK consumer market during these troubled times. One specific problem would appear to be disposable income with Asda's "monthly income tracker" showing that average family spend is down 4.2% year on year which equates to a loss of around £7 per week of disposable income.

Despite the fact that a number of the company's main competitors have announced an increase in sales over recent months, there is no doubt that the general trend in the UK retail market is downwards. The news that disposable income is falling in the UK is obviously a major concern and one which is likely to continue for the foreseeable future. Even though in many ways the difficulties being experienced at the moment are in theory not as bad as those at the depths of the recent economic cycle it seems that consumer concerns are greater.

It is difficult to see how UK supermarket operators will be able to push through margin increases in the short to medium term against a backdrop of falling sales and reduced disposable income across the UK.

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