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Charity cards vary wildly at Christmas

A survey by the Which? magazine has confirmed that the amount of money donated to charities from Charity cards in the UK retail sector can vary significantly. While an average 13% of the price of a Christmas Charity card will go towards charitable causes there are some retailers on the high street only donating around 6% of the price of the cards.

When you consider that UK charities make around £50 million a year from donations received from charitable cards sold on the high street this is a very lucrative and very important line of income for them. It was interesting to see that the likes of WH Smith actually donate 100% of the value of Charity cards for Children in Need although this does fall to around 20% for other charitable card packs - still well above the average for the sector.

The figures can vary wildly from just 6% with some Next and House of Fraser Charity cards to as high as 50% with Asda and as we mentioned above, 100% with some WH Smith cards. So if you are thinking of acquiring charity Christmas cards this year it may be worthwhile doing your homework to find out exactly how much of the cost of the card ends up in the coffers of the various charities in the UK.

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