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Tesco to offer Sainsbury’s Brand Match to customers


Tesco has announced that it will offer customers who have valid Sainsbury’s Brand Match money-off vouchers a two month extension to the scheme which is due to end on 26th April.

This will mean that any customers who still have the vouchers after they have expired in Sainsbury’s will be able to use them until 30th June in Tesco.

Last week Sainsbury’s announced that it would end the scheme that allows customers who have bought cheaper branded goods at to recoup the difference in shopping vouchers, after running the promotion for five years. This gives customers who already have the vouchers, or who receive them over the course of the fortnight, just two weeks to redeem them.

Sainsbury’s said that it had taken the decision to bring the promotion to an end as part of its commitment to “having lower regular prices across the store”.

However Tesco has seen this as an opportunity to steal a march on Sainsbury’s, with chief executive, Matt Davies saying: “This is a little help for Sainsbury’s customers from us at Tesco… It also provides the opportunity for Sainsbury’s customers to experience Tesco’s Brand Guarantee, which we launched in October and has been universally welcomed by our customers”.

The Brand Match vouchers will be accepted in-store at Tesco outlets which include Extra, Superstore and Metro, subject to a limit of one per customer per transaction. However there are exclusions to the scheme, including fuel, tobacco or tobacco-related products.

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