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Marks & Spencer and the 1p sale

In celebration of the company's 125th birthday, Marks & Spencer will next week roll out 2 million products for sale at just 1p each. In order to highlight the company's origins as a penny bazaar we will see items such as purses, cufflinks, socks and sweets available across the UK sold for just one pence on a "when it's gone it's gone basis".

At a time when the UK retail sector is struggling to attract business and cash flow is under significant pressure, the Marks & Spencer sale next week could come as a welcome relief to many UK shoppers. The company has been at the heart of UK retail sector for many years and while there have been many ups and downs, unlike a number of older UK retail establishments, Marks & Spencer still survives to fight another day.

While in effect the 1p bazaar sale is just a publicity stunt, the fact that 2 million items will be made available for the rock bottom price has attracted the attention of many consumers. Whether this will have an impact upon sales in other areas of the Marks & Spencer empire remains to be seen as consumers are still struggling to meet the cost of living in the UK.

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