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Fuel War At The Supermarkets

They led us higher and they are leading us down again, the supermarkets are everywhere and now have the fuel sector is in their sights with plans to undercut traditional fuel retailers yet again. As the price of oil has drifted from nearly $147 a barrel to under $130 surely we must have been due a price reduction anyway?

ASDA looks like being the first to cut the price of fuel with a 3p reduction on the cards but Morrisons has plans to reduce their pump prices by 4p a litre. While the news that prices are finally starting to fall will be welcomed across the board it seems as though the supermarkets are making headlines when they should have been reducing the price of fuel anyway. There is always the fact that prices never seem to fall as quickly or by as much when the price of oil falls, as when the price of oil rises.

The supermarkets are past masters at using the fuel price argument to their advantage with short term offers, money off vouchers and the like, basically anything to get you to their store. Fuel may create large turnover for the supermarkets of the UK but it really is just a way of enticing you in to spend more of your hard earned cash!

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