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London Restaurant to ask customers to decide on the level of their bill

In a bizarre move the Little Bay restaurant in central London is set to introduce a rather unique payment system in the weeks ahead as diners continue to suffer from the credit crunch. In a risky gamble the company will not present customers with a formal bill after their meals and instead ask them to "pay what they want" with no minimum or maximum payments.

The change will come into force next month and while many are unsure whether this is some kind of sales gimmick or a serious answer to the credit crunch, it would appear the restaurant has received substantial press exposure over the last 24 hours. There is no doubt that the London restaurant scene has been under severe pressure for some time with "disposable income" at record low levels and more and more people concerned about their future employment.

The restaurant owners would seem to be banking on the good nature of their customers, although as we have seen in the past, this does not always work out as planned. It will however be interesting to see the level of interest and the level of payment which customers decide upon and how long the company can survive. Few expect this to be a medium to long-term strategy, more of a short-term cry for help which will attract substantial press coverage.

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