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Twitter plans IPO


Twitter are planning to join the stock market in what looks to be one of the most followed stock market flotation’s since Facebook’s IPO (initial public offering) in 2012.

The company ‘tweeted’ the news on September 12th at around 2pm, by stating “We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” with the tweet receiving over 13,000 re-tweets in the first 24 hours.

Whilst Twitter has given no further details as to when the IPO will take place, or to what the price of the offering will actually be, investors are reportedly valuing the company at more that $10 billion (£6.3 billion).

The company are due to post record revenues of $583 million in 2013, up from $288 million in 2012, reflecting the staggering success of the company since its launch in 2006. However, some investors are concerned that in order for the IPO to be a success, it’s imperative that Twitter learn from Facebook’s difficult IPO and earn greater advertising revenues via mobile before floating on the stock exchange.

Nearly two-thirds of Twitter users access the site via its mobile application, and are traditionally difficult to reach via mobile advertising. Twitter have however recently acquired ‘MoPub’, a mobile-focused advertising exchange, for a reported $350 million, signalling their intent to focus more on mobile revenues as the company grows, therefore, potentially giving investors some peace of mind.

While, the questions surrounding the companies’ ability to grow their mobile revenue do still remain to be answered, their intentions of growing this vital revenue stream seem to be clear. Therefore, the development of the Twitter IPO will definitely be one to watch out for over the next few months and will certainly be carefully considered by investors.

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