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Kraft Foods announces further job cuts

In a move which will infuriate many within the UK government, Kraft Foods, the US giant, has today confirmed the potential loss of 600 British jobs with the transfer of the Kraft Foods UK HQ to the Cadbury head office. This is the latest controversial move after the £12 billion acquisition of Cadbury which many MPs and business people believe should have been blocked.

While strictly speaking Kraft Foods is keeping to its game plan, retaining UK jobs within the Cadbury operation, the loss of jobs at the original Kraft Foods UK HQ will not go down well with the unions. While many of those affected by the transfer of the head office will be offered alternative arrangements within the company it seems likely that there will be redundancies.

While there's no doubt that the merger of Kraft Foods and Cadbury has created a very powerful company for the future there's also no doubt that Kraft Foods has attracted more than its fair share of criticism within the UK. The company sells some of the best known and most popular products in the world but it's corporate reputations at the moment is standing at zero in the UK. There is work to be done to regain the trust and faith of UK politicians, the UK public, the UK workforce and UK unions.

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