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Alan Sugar joins the UK government

Sir Alan Sugar has today agreed to join the UK government in an advisory capacity as Gordon Brown looks to rebuild his battered reputation and standing in the UK. The serial entrepreneur will take on an unpaid adviser role and has apparently been promised a seat in the House of Lords. He will advise Lord Mandelson on practical ways to help UK businesses in a move which many believe is more public relations than for the good of the nation.

Sir Alan is known to be a close associate of Gordon Brown and has been highly supportive of him in the past when his friend has been under fire. Gordon Brown is looking to grab as many media headlines with this particular move as possible after his reshuffle was disrupted after a number of high-profile Cabinet resignations. Whether this will be enough to see off a possible leadership challenge remains to be seen but after today's Local Council and European elections the signs are not good for the UK government.

It will be interesting to see what other rabbits Gordon Brown pulls out of his hat as he is now literally fighting for his political survival. Whether he can turn the situation round remains to be seen.

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