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New customer broadband deals 'proving popular'

Introductory deals are proving appealing to many broadband customers looking to cut their bills, said.According to the price comparison site, around half of all users have taken out a special offer for new customers.One third also said that they had switched providers to another introductory deal - when their previous one had run out.A further 20 per cent claimed to have taken advantage of a package deal, in which broadband and other services such as digital TV and landlines are bundled in.Michael Phillips, product director of commented: "With the credit crunch continuing to squeeze British consumers, more people are opting for introductory offers thinking it will save them money in the long run. It is important however to ensure that the deal you sign up for matches your requirements - no matter how tempting the intro deal." He added: "The intro offer may be cheap but the price will eventually revert to the standard cost and you will find yourself overpaying for a service you aren't making full use of. Shopping around using a comparison site and comparing the package features as well as the price is the best way for consumers to save money in the long term."

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