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Mitsubishi announces £10,000 off electric car

The award-winning Mitsubishi i MiEV electric vehicle will now be available with an additional £10,000 reduction from the original cost price. The vehicles will now retail at £28,990 although when you take into account the UK government's £5,000 green incentive this figure falls further to £23,990. There is no doubt that the Mitsubishi i MiEV is one of the most eagerly awaited electric cars to hit the market and the fact the company has agreed a further significant price cut can only help sales.

It is good to see that governments around the world have reacted to the threat from the oil price, which has been very volatile over the last few years, and are now looking to help both the environment and reduce the worldwide dependence upon "black gold". There are many other electric cars now available on the market but Mitsubishi has stolen something of a march on many of its competitors.

It will be interesting to see how consumers react to this price reduction which now brings the cost of an electric vehicle more in line with traditional petrol vehicles with the potential to travel for "hundreds of miles" for little over £1. Is this finally the start of the electric vehicle boomtime?

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