Bellwether survey hints at recovery in advertising market
The latest Bellwether survey will make good reading for the advertising industry with signs that marketing budgets have increased for the first time in two and half years with 21% of companies surveyed increasing their budgets compared with 16% who are still reducing their investment in this area. This would appear to be yet another sign that the UK economy is moving back into positive territory and indeed demand for goods and services looks as though it is on the up.
Slowly but surely we have seen a number of different sectors show positive signs over the last few weeks although it has to be said there is still a long way to go to get anywhere near the levels of yesteryear. However, the very fact that many UK companies are now looking to increase their exposure in the media and the marketing world is a positive sign for the future and something which could hopefully persuade UK banks to increase their lending capacity to the UK business arena.
While lending to the business arena is still relatively low compared to yesteryear, ongoing signs an improvement in the UK economy should hopefully begin to chip away at this iceberg and ensure finance is more forthcoming in the short to medium term.
Share this..
Related stories
Rate cut before Christmas looks unlikely, says Charcol
A rate cut before Christmas is looking unlikely, according to independent mortgage advisors, John Charcol.The minutes from the last meeting of the Monetary Policy Committee (MPC) show that, despite calls from many different quarters for an immediate cut in interest rates, the majority of committee members thought that the time was not yet ripe for a cut.Members ruled that it was best to wait and s...
Read MoreCBI survey signals consumer upturn
While the headline figures from the CBI's latest survey make excellent reading, with 44% of the 143 companies who responded confirming sales grew in the first half of April, there is more to the report than meets the eye. Immediately after the figures were announced it was also revealed that the timing of Easter this year may well have given early April sales a significant boost and the figures co...
Read MoreTesco sees its strongest Christmas for three years
The long-awaited Tesco trading statement was released today showing the company has experienced its strongest festive trading period for three years. Like-for-like sales, excluding petrol and VAT, increased by 4.9% in the six week period ended 9th January. This is a very credible performance and one which surprised many analysts on the up side. However, is there more to this figure than meets the...
Read MoreLate payment crucifying business sector
A report by Royal Bank of Scotland and NatWest has revealed that the late payment of invoices is crucifying medium to small sized businesses in the UK. It is believed that 71% of UK small and medium-size businesses have received late payments over the last year and the average payment timescale has extended to an average of 41 days over the agreed terms. It is believed that 4,000 firms in the U...
Read MoreGeorge Osborne wary of union fight back
As George Osborne gets ready to deliver the most severe UK budget in 30 years, the UK government is ever more aware that unions are waiting on the sidelines looking for an excuse to ballot members for strike action. As a consequence there will inevitably be more strikes in the second half of 2010 as David Cameron and George Osborne look to push through the £60 billion in cost savings. But can the...
Read More