Bellwether survey hints at recovery in advertising market
The latest Bellwether survey will make good reading for the advertising industry with signs that marketing budgets have increased for the first time in two and half years with 21% of companies surveyed increasing their budgets compared with 16% who are still reducing their investment in this area. This would appear to be yet another sign that the UK economy is moving back into positive territory and indeed demand for goods and services looks as though it is on the up.
Slowly but surely we have seen a number of different sectors show positive signs over the last few weeks although it has to be said there is still a long way to go to get anywhere near the levels of yesteryear. However, the very fact that many UK companies are now looking to increase their exposure in the media and the marketing world is a positive sign for the future and something which could hopefully persuade UK banks to increase their lending capacity to the UK business arena.
While lending to the business arena is still relatively low compared to yesteryear, ongoing signs an improvement in the UK economy should hopefully begin to chip away at this iceberg and ensure finance is more forthcoming in the short to medium term.
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